PURA CHOICE
PURA CHOICE® is an Australian Made & Owned range dedicated to allergy-friendly cleaning while reducing environmental impact through sustainable ingredients and innovative refill solutions. By using concentrated pouches with the 500mL bottle, plastic use can be reduced by up to 82%.
Formulated with renewable, plant-based ingredients, PURA CHOICE® is designed for people with sensitive skin, allergies, and asthma, while meeting recognised biodegradability standards (EC 648/2004, ISO 14593). The range is hypoallergenic, eco-friendly, readily biodegradable, and fragranced with essential oils. It is also vegan, cruelty-free, and safe for septic and grey water systems.
PURA CHOICE® products are free from added colours, chlorine or bleach, phosphates, synthetic fragrances, petrochemicals, harsh detergents, glycols, ammonia, parabens, SLS/SLES, and animal-derived ingredients, offering a safer, more responsible cleaning solution.
