About Us

Based in Brisbane, Rubbedin Pty Ltd has been a leading manufacturer of specialty cleaning products since 1979. It all started with the launch of Hotplate Magic, Australia’s first cast iron hotplate restorer.

The company went on to develop more products designed to maintain and repair cast iron pot belly stoves and combustion heaters, e.g. Soot-Loose, Instant Brick and Black Patch Stove Putty. Soon the Woodheater & Fuel Stove Range was available across Australia in Supermarkets, DIY Stores, Home and Garden Stores and Independent Fuel Stove outlets. Soot-Loose is now Australia’s # 1 selling Chimney and Flue Cleaner.

During the 1990's the company was the first to introduce BBQ, Ceramic Glass Cooktop, Kettle and Washing Machine cleaners to the Australian market. Rubbedin’s well known Magic Range of products, such as Magic Cooktop Cleaner & Protector, Magic Washing Machine Cleaner, Magic Multi-Use Descaler and Magic Stainless Steel Cleaner & Protector are now available in all leading supermarkets and DIY stores nationally. The Magic Range of products is safe to use in the home and around a family as they are non-toxic and contain no harmful chemicals. They are environmentally responsible, biodegradable and grey water/septic tank safe.

With an already strong sense of environmental responsibility and the awareness that not all green cleaning products are truly green, Rubbedin saw the need for a green product that can tick all the boxes: one that is non toxic, plant-derived, contains no d-limonene, no chlorine-bleach, no phosphates, no sodium and no synthetic fragrances. Being safe for the environment is one thing, but what about safe for in the home?

Rubbedin is aware of the lack of cleaning products suitable for individuals with allergies and asthma, so that's when the PuraChoice range was launched. In early 2017 after years of extensive research, development and testing, Rubbedin is proud to present an entire range that is hypo-allergenic, contains dermalogically tested ingredients and is cruelty free.

All of our Australian products are proudly Australian made and owned.

We have a firm policy of producing and delivering top quality products that are highly effective and safe. We endeavour to continually broaden our range and exceed customer expectations at all times. Our goal is to become the leading brand in the specialty cleaning sector.


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